Radio Advertising And How To Make It Work Better
One of the biggest challenges we see with businesses who advertise on the radio is that they rely on the staff at the radio station to write the scripts. Why is this a problem? Simply because these people have never seem to have any skill in writing adverts that utilise direct response, include compelling offers or any sort of testing and measuring of one offer against another.
We have even spoken with business owners who have said: “Oh we tried radio advertising and it doesn’t work for us”. This is like saying: “I tried getting fit but hiring a personal trainer doesn’t work for me”. It’s not that it doesn’t work, you just hired the wrong people to0 create your adverts.
Do Radio Adverts Really Work? YES They DO!!! And here’s how.
You simply need to work your campaigns differently to everyone else and here’s how we do that.
What we do is different in every way… We utilise A/B split testing of different offers… When you split test different offers it will reveal what your potential clients are attracted to most. You see, there is really no point in starting an advertisement on the radio until you have at least two different compelling offers to test. Most advertisers invest their money into a radio advert that is not really thought out well enough and it usually is just one offer. If you do not split test different offers then how will you ever know what your potential clients will respond best to?
So What Is The Best Solution?
The way we work is quite different in that we first talk with you and ask numerous questions to learn more and dig much deeper to understand your potential clients pain points and what they are going through. We then figure out a number of different points to include on radio ad A and radio ad B. We then advertise both adverts exactly the same amount of times to the same audience at very similar times and we let the market place tell us what offer delivers the best results. This completely eliminates any guess work and we then make decisions based on real numbers. We often rinse and repeat this process over time three, four or even more times to really narrow down the offers that deliver the best results.
Radio ads are very different to Google advertising in that it needs to have a monthly and yearly rotation of offers… This is due to the fact that when your potential clients hear the same offer over and over they become anesthetised to it and ignore the ads hence the rotations are necessary.
As you might imagine there is a substantial more amount of work that goes into such a campaign so investing more into a proper campaign like this may not be for everyone. However, if you feel you would like to learn more and explore with us how we might be able to greatly improve your Radio Ads campaign then we would be delighted to hear from you.
Reach out to us today on 1300 884 571 and let us show you what we can do to help you achieve more with your Radio advertising.
1300 884 571
Level 13, 50 Cavill Avenue, Surfers Paradise, Gold Coast, QLD 4217
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