Exceptionally Good Marketing/Advertising
What Everyone Else Is Doing
Get this right and you beat your competitors and they won’t even know how you are doing it… BUT get it wrong and you continue struggling and wasting your money.
So many business owners get this wrong and it costs them dearly… They don’t know what to do so they sit there twiddling their thumbs and blaming every marketing agency they invest in… THIS IS NOT THE SOLUTION!
In starting we must be crystal clear on the important points… When we market we essentially promote a “Marketing Message or Offer” of our products or services to our potential clients. When we advertise we use an advertising medium like the radio, TV, Google, Facebook etcetera to advertising that marketing message.
When a marketing message fails it’s not the advertising mediums fault, it’s our fault for sending a message that quite simply sucks! So how do we know what is a good marketing message to send out to our potential clients so they will want to buy from us? This is the question you should be asking. Before I answer this let me give you an example of a before and after marketing message experience from one of our clients and then I’ll explain why one worked much better than the other.
Here is before and after for a small team who work in the carpet cleaning industry.
Marketing message 1 was originally advertised by the business owners in newspapers, Google Ads, letterbox flyers and on the owner’s vehicles for over 7 years. Because they didn’t have any statistical data we could only assume it brought them some business. The problem they were facing was that they were gradually getting quieter and quieter every year and things had become somewhat desperate.
When they came to us we implemented a number of different marketing messages on the exact same platforms. There were some messages that worked better than others. One of the big winners was the message 2 that you see.
This free test drive was something that none of their competitors were doing at all. In fact I remember the owner was so concerned that people were simply going to take advantage of him and only take a free carpet clean and say they didn’t like his work just so they can obtain a freebie. When potential clients called they explained that they get one room cleaned free as attest to see if they liked their companies cleaning abilities but if they didn’t like the results they paid nothing. If they did like the results they had to pay for that room and have the rest of the home cleaned as well. After implementing a filtering questionnaire they weeded out the occasional freeloaders and improved their business a staggering amount.
Before implementing compelling marketing messages they were a struggling two man team working out of two vehicles and the problem was they simply were going bust. Within just three months both vehicles were booked out two weeks in advanced on average. After three months their confidence grew so much that they took my advice and put their prices up by 25%. As their business grew so did their belief and once the six month period came the increased their prices a further and another 25% and never looked back.
OK SO… The Question Now Is…
How Do You Determine What The Best
Marketing Message Is For Your Business?
First you as the business owner must commit to the fact that you truly want to be different from all your competitors and that you are truly open to doing different things in your marketing… This can be a little scary at first because there are two basic types of marketing, you have Mild or you have Wild… I am not much for mild because that is what all your competitors are doing and we want to be different right. Once we believe you as our client are committed to taking this step we move onto the first part of the system.
We first talk with you and ask numerous questions to learn more and dig much deeper to understand your potential clients pain points and what they are going through. We then figure out a number of different points to include on marketing message A and we then create a second different message being marketing message B. If we initially test this on Google Ads for example we then send around one hundred or more visitors to each page and we let the market place tell us what marketing message delivers the best results. This completely eliminates any guess work and we then make decisions based on real numbers. We often rinse and repeat this process over time three, four or even more times to realty narrow down the marketing message so we know without any doubt what message delivered the best results. After this we then scale up the successful message and you profit more.
As you might imagine there is a substantial more amount of work that goes into such a campaign so investing more into a proper campaign like this may not be for everyone. However, if you feel you would like to learn more and explore with us how we might be able to greatly improve your advertising and marketing campaigns then we would be delighted to hear from you.
Reach out to us today on 1300 884 571 and let us show you what we can do to help you achieve more with your advertising and marketing campaign.