Here Are 9 Types of Backlinks
The Good, The Bad, and the Ultra Good

As a business owner, it’s important you understand that acquiring backlinks to your website is an essential part of an effective SEO plan. Links tell the search engines (like Google) that a site is recognised, trusted, and, therefore, worthy of a top spot on search engine results pages (SERPs). However, it’s not always about the sheer number of backlinks that appeals to search engines; rather it’s about the types of backlinks and where they are coming from.

Given there are multiple types of backlinks it will depend on where they came from as they all have wavering levels of influence on search engine rankings including the results you might see from acquiring them. The purpose of this editorial is to reveal to you the different types of backlinks and explain their value.

Here’s 3 Influences That Impact The Value of a Backlink

The 3 main influences that effect link value are:

1. Do Follow vs. No Follow Status
When a website owner adds a link to their website, they utilise HTML code. This code will either be set to “do follow” or “no follow.” A do follow link will tell the search engines to notice and give SEO value to the link. A no follow link will alert the search engines to ignore the links and give them a lot less SEO value. A do follow link will send a positive message to the search engines and let them know it is a more valuable link. Any links that point to your website must be coded as a do follow so you receive a benefit that allows you to start ranking higher on Google and other search engines.

To know if a link is a do follow or no follow, you can use the No Follow one can utilise a website called SEMRUSH. The link to the correct page is rather long so I’ve shortened it and you can access it by CLICKING HERE

2. The Authority of a Link is Imperative?
Without any doubt the most valuable types of backlinks come from websites that are seen as high authority, known brand names and websites with an enormous amount of visitors on a daily basis. Links from such websites will send will send positive signals to search engines. Links from these types of websites are not the easiest to acquire and may take time however they are worth the time spend to get them.

One wat to determine the authority of a website (and the value of a link), is to look at the linking website’s Alexa Rank. The higher authority will be displayed as a lower amount meaning closer to the number one. Example… The lower the Alexa Rank of the website linking to your website the better the link is for ranking your website higher on Google. A website with a low Alexa Rank will hold a greater authority than a website with a high Alexa Rank. If you would like to check on a websites authority you can use the Alexa’s Site Overview tool found here https://www.alexa.com/siteinfo

3. On-Site Link Location
All websites are set up in pieces. The value of a link from a website may be determined by which piece the link is placed. The piece or area where you will find the most valuable for links to be placed is within the main body content of a page. A link coming from a websites header, footer, or sidebar will usually not receive the same amount of authority or what we also call “Link Juice”.

Now let’s take a look at a list of what makes for the greatest quality backlinks.

Journalistic or Editorial Backlinks
Some of the best types of links come from editorial references on websites of very high authority. An editorial reference is when a journalist or highly regarded writer writes about you and links to your website in a piece of quality content. An editorial backlink can include:
1. Quoting a person from your company or your content as a source of information
2. The inclusion of your website or content in a link roundup
3. Quoting your website as the designer of an infographic
4. Referring your website as a resource
5. Conducting and sharing an interviewing connected to someone from your website

So How Can You Obtain An Editorial Backlink:

This is a part that not many business owners like or ever do which is creating very informative content on different pages of their website. One will be required to create high-quality content that serves as a go-to resource, not a sales ploy.

The creation of content that is easy to share by other websites will also be extremely attractive to be picked up by a journalist.

Create content that announces your website and brand in such a way that you appear as a leader in your field so that other websites will want to quote you, use you as a source, and even interview you.

Make use of Alexa’s Competitor Keyword Matrix to find popular keywords and topics that you may not have otherwise thought of or written about yet. Find popular trending topics you can write about on your website. Here is a link to the Alexa tool that can help you with your search. https://try.alexa.com/marketing-stack/competitor-keyword-matrix

Guest Posting On Blogs
What we do here is locate a blog that is related to what you do, allows you to leave a link and we write a post or a short article on the page of that blog. Not all blogs permit you to leave a link so we are only looking for the ones that allow this. These types of backlinks are a reliable way to build trust and authority through other influential publications.

How do we locate a blog so we can comment on their page? You open up a browser and enter the following code – site:.gov inurl:blog “post a comment” -”comments closed” -”you must be logged in” “WHATEVER SUBJECT YOU WANT IT ON”

Where you see the words WHATEVER SUBJECT YOU WANT IT ON you would change that to your subject and hit enter. Now you will be presented with many results. Usually more than 50% of the results will be blogs that are somewhat related to your niche. You simply make a comment relating to their post and hit enter. Some of these websites will require you to create a username and password to log in and you may have to wait for a moderator to approve your post so it’s important you write something of value or it may be deleted.

Profile Backlinks
When you create an online profile for a business on any platform like LinkedIn, Facebook, YouTube and etcetera you are able to include a link to your website. Such links do not carry a lot of weight but do help the search engines determine that you are a business and will help you establish your Google My Business which is part of your SEO plan.

Offer a Free Tool in Return for Link
A really cool way to spark interest is by offering a free tool that people can send visitors too. A free tool like a currency or interest calculator for example would work fine if you own a currency trading or real estate website. If your tool is valuable enough other websites will link to them.

This is one way to create a free tool… type in a keyword followed by either the words calculator or tool or software and do a little research. Sure it’s a little work to begin with but when you get this right it keeps working forever.

Good Types of Backlinks
There are other types of backlinks that don’t provide as much value as those listed above, but can still support your overall link profile and help boost your SEO.

Bio Backlinks
When leaving a guest post on a blog you are not always able to leave a link to your website in the content of the blog. In some cases you are able to leave a link only in your bio. A bio link is not as valuable as leaving a link in the body content however they still add value to your website.

Newsworthy Press Release Backlinks
A well written press release can be worth its weight in gold. It can alert the media outlets about your news and also help your website gain some of the most valuable backlinks in the industry. You would only write and distribute a press release if your brand has something newsworthy or interesting to share. A press release can gain links on the actual report itself as well as on the stories that media outlets write about it.

One of the easiest ways to get a press release written and distributed is through www.fiverr.com. I would recommend signing up for free and always go with a top rated seller to write and distribute your press release.

Bad Types of Backlinks
Don’t make the mistake of believing that the more links the better because not all links are valuable. Some links can negatively impact how your website ranks in the search engines in in some cases get your website banned altogether. The types of links that tend to be bad or potentially bad are those that you might pay for where for $50 you will get 1,000 backlinks, link farming or links from the adult industry or sometimes they are even software generated.

Business and Article Directory Links
You don’t want to overdo it with article directory listings. Stay focused on the most trustworthy, authoritative, and industry-relevant directories. Be sure to create profiles that are not spammy or sounding like a pushy sales person.

Forum Links
Join high-quality forums where authentic discussions are the primary purpose. Comment on what people are saying genuinely and keep it relevant. Try not to spam threads with posts about your content and brand as this might get you banned from the forum.

Remember
Backlinks are an essential part of any good SEO strategy however it’s not only about the quantity of links; it’s also about the quality of the links you obtain. Quality over quantity is a good rule to live bye when undertaking any task and in this case a must.

If you would like to talk to us about your SEO and are considering the investment of an SEO specialist the give our office a call today on 1300 884 571.

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