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The Words On Your Website Make A
"MASSIVE" Difference That Will Either Compel Your
Potential Customer To Take Action Or Turn Them Away In Just A Few Seconds... So It's MUCH Better To
Use Words That Attract Customers - Here's How
These principles also apply to any
classifieds add you write, magazine advertisement, billboards and any written advert of any
kind.
Here's
the thing, if the words on your website don't
compel the reader, if they don't capture the reader and compel them to read on they are simply
going to hit the back button and you will loose them forever. That is bad news if you are paying
for PPC (Pay Per Click) On any of the search engines.
If you have
doubts then think about how many times you have hit the back button because a website didn't grab
you, interest you or make you feel like you will be missing out if you don't read
on.
Here's a Real Life
Example...
Here's
a live
example of two real advertisements
that were used for the lawn mowing and garden industry by a friend of
mine.
The first add
is the one my friend wrote and the second add I wrote.
The goal was
to mainly promote his new service that makes peoples lawns green and keeps them green. He also
wanted to attract more customers to his lawn mowing service.
Now I have
kept his details blank for privacy reasons but you will get the point after reading these two
advertisements.
Here's the
first advert that he wrote and was not doing so well:
Here's the second advert I wrote that brought in a
ton of business:
Here's the results of both
advertisements...
Advert
1: This add cost
Adam just on $200 each time. Adam placed in his local paper five times a month which totals
$1,000 a month. He averages $80 a job and gets 12 to 15 jobs a month which at best for 15
jobs at $80 each totals $1,200 less $1,000 is only a $200 profit.
The numerous
faults with add 1 is:
- There's no compelling
offer
- There's no reason why potential
customers should use Adams lawn mowing as opposed to Adam's
competitors
- There is no guarantee of any
kind.
- There's absolutely no benefits at
all
- And there is no call to
action.
Adam is doing just what everyone else
does... he is advertising his name, what he does and his contact information... Nothing
more. Unfortunately this just doesn't cut it in the real
world and he diminishes his chances of gaining customers because his add is just not
interesting.
So I sat down
with Adam and worked out an effortless and very easy plan which resulted in add number
2.
Advert
2: Lets look at the
second add more closely - First add 2 has:
- A heading
and sub heading that grabs the attention of anyone who is looking to own a green
lawn
- It has
bullet points that outline what problems
- The add had another heading under the
bullet points that is FULL of benefits and a KILLER guarantee
- Lastly it has a really good call to
action which involves the customer making a phone call or making a website visit for a $50
discount card.
If you were looking for someone to mow your lawns or
to make your lawns green again and you read both adds... which add do you think you would
choose to call?
Can you see
that by investing a little thinking time and choosing the right words you can attract more
customers to your business?
The moment you learn where and how to market
an add like this, is the moment you start to truly learn how to make real money in your
business.
How Can You Learn To
Write Like This and Much Better?
Ok... So how
and where can you learn to write "Compelling
Copy" as it's
called?
There are
numerous places so I'll recommend a couple for you I know are good:
Here are 12 tips I have found that
will
help you, constantly improve your writing skills.
1. Outline what you want to say before writing a
word.
2.
Create powerful headlines and sub-headlines prior to
preparing the body copy.
3.
Write your first draft as quickly as possible without
worrying about being
perfect.
4.
If you have the time and are not fighting a deadline, leave
a week or two for the editing and rewriting
process.
5.
The first step is to start eliminating each and every
unnecessary word. This includes most adjectives
and adverbs.
Tip: Make your
writing as lean as possible. But here is the ideal.
Write just long enough so your message is
complete.
6.
Start strong. Finish strong. Rewrite your first sentence and
last paragraph. They are crucially
important.
Tip: A good
technique for a finish to any piece of work is a brief
and exciting summary.
7.
Use a single idea in each sentence. Do not use two, three
or more as do most writers. The exception is in a
headline where you can use up to three related ideas or
benefits.
8.
Make provocative promises. Then prove them with
supporting facts.
9. Use
mostly short words-75% should be five letters or less.
10. Use short sentences-75% should be
less than 17 words.
11.
Use short paragraphs-five sentences or less.
Tip: Vary the
paragraph length. Similar length paragraphs and sentences
can bore the reader. Sprinkle in a few one-word paragraphs.
12.
Let your work breathe between rewrites.
Tip: Put your
work down for at least a day and let it rest. Your next rewrite will significantly improve. As
you incorporate these 12 tips in your writing, I know you will be delighted. And your readers will be too.
By Mark Anthony
If You Want To Own a Highly
Profitable Company
Call Mark Today On:
1300 884
571
Any time between
9am & 5pm Mon - Fri
And Reap The Rewards Starting Today
To see the next tip CLICK HERE
P.S: These compelling writing tips above
definitely help to bring in a lot more business so make sure you use
them.
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