What Are They Not Telling Us About SEO and
Google Adwords
As most of us already know, Google conducts regular changes to
their search engine algorithm but the challenge is that Google is making things ever
increasingly dificult and more expensive for business and companies to achieve a listing
on Google's front page. If you are looking to invest with an adwords or SEO
specialist here are some things to consider...
SEO (Search Engine Optimisation):
The SEO world has been changing and evolving for years and with the pace Google keeps
expanding on their ever so secretive algorithms its increasingly challenging to hold strong and
long lasting rankings in the Google search engine.
Does this mean we should not partake in hiring an SEO
consultant? Defiantly not... What you should be
doing is becoming a little educated on SEO so when you do invest with a professional to work
with you on our SEO you know all the right questions to ask and you'll fully understand the risks
involved.
What risks?
First you should know that Google is changing it's algorithms all
the time... It was reported by search engine land that in 2012 Google had over 360 algorithm
changes, that's around a change a day. It's not these small changes that affect most honest
organisations, rather it's the big algorithm changes that come about once or twice a
year.
When Google brings a new and big algorithm change it may affect
your rankings or adwords campaign. These has been many companies who have been on the front page of
Google for years and woke up one morning to find they have been blocked and they have never
recovered.
Does this mean you will suffer from the same bad
news? It's inevitable you will be affected by Google and
it's changes at some point and in truth only Google can answer the question if you will truly be
affected in a small or large way.
It's important these days to understand the basics before you
invest money with an SEO company simply because you will then know the appropriate questions to
ask. When you are in full possession of the facts you can make an informed decision if SEO will or
will not be feasible for you and your company.
If you would like to understand the basics here are some links
with the information you will need:
By Mark Anthony
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