"The 8 Principles Of A Highly Successful
There are definitive principles to success
in business and websites are no different. As one who has the "midas touch" when it comes
to attracting new customers I've tried and tested thousands of different principles over the years
and I’ve listed just seven of the most important characteristics of owning a highly
profitable website below. So, if you’re looking to invest in a new website or update your current
website upgraded built by a website developer or to turn your current website into a profitable
website you'll benefit from utilising these principles... Enjoy.
1. Principle One -Website
Structure: Think for a moment and imagine your
website is like a building, if the foundations aren’t right it will eventually fall. Online this
means you may have a beautiful looking website with all the fancy bells and whistles but no one
will know where to find it because Google and other search engines don’t see your website as a
place to send their searchers. In order to own a well-structured website it is wise to invest in a
website developer who has a comprehensive understanding of Search Engine Optimisation in order to
deliver a website with solid search engine foundations. If your plans are to one day invest in
Google adwords or Search Engine Optimisation then it is wise to set your website up correctly first
otherwise you could be staring down the path of an expensive re-build... It's much less expensive
to get it done right from the word go. To set your website up with correct search engine
foundations is not all that more expensive hense doing it right from the start just makes
2. Principle Two –
Conversion: What you and I think looks good on our
website doesn’t really matter… what matters is what people do when they are visiting your
website. Are they calling your phone number from your website and buying your product or are
they hitting the back button and visiting your competitors websites and buying from them? Put
plainly, conversion means simply this… Should you have 100 website visitors and 3 of them called
your phone number, you just achieved a 3% conversion rate. By implementing honest, time tested and
proven conversion principles it’s common to increase your websites conversion rate by at least 100%
to begin with meaning potentially you just doubled your cash flow from your website without
spending a single cent more on advertising.
3. Principle Three – Interaction & User
Friendliness: Do you deliver a good reason for
people to interact on your website? Things like helpful videos or tips that may help build
understanding, belief, trust and confidence in a potential customer. Furthermore, is your website
user-friendly and easy to navigate? If a potential customer finds it difficult to find what they
are looking for on your website you might as well kiss that customer goodbye. Don’t
assume that things are easy to find on your website. Things are easy to find for you because you
know where everything is. Try asking ten of your friends to go to your website and locate a
specific item as if they were shopping on your website and ask them to be brutally honest and as
hard on you as they need to be. You may be surprised and not like their answers however it may be
precisley what you want to hear.
4. Principle Four – The Trust
Factor: Do people trust you or does your website
leave people feeling unsure? A sure way to start to develop trust is to be transparent. Do not hide
behind your website. It's important you make your phone number is easy to find and easy to see.
Additionally, be sure your address is clearly shown and easy to find on your contact page. Avoid
using PO Box addresses is they do not help build trust. Ad your profile to your
website where people can look up more about you.
If you are a landscaper, avoid saying things like: "we are a landscaping company committed to
customer focus and best results." Be a little more transparent by having a photo of you on your
website (include your team if you have one) and engage on a more personal level. You might say
something like: "John smith has loved gardening since a very young age and now in his landscaping
company developes some of the most beautiful gardens in the state of Queensland. With a love for
developing the most beautifuly stunning gardens anywhere in Queensland John has
carefully hand picked his team of equally passionate gardening professionals who love creating
magical masterpieces. Here are just some of the garden masterpieces John and his team have
created... Have a video to watch.
Tip: In your profile include a picture of you. Include a link to your linked-in profile, facebook
and youtube channel. When people can easily see a face behind the website along with evidense you
are that person they can more easily start to believe and trust more. If you don’t try to
hide behind your website (like so many others do) you may stand out from your competition.
The biggest trust builder of all is the implimentation of video testimonials. The more
video testimonials you obtai from your clients and upload to your website the better. Let's face
it, we tend not to believe the business who is selling us a product or service but when we here the
success their customers achieved by using their product or service it's so much more convincing.
There are additional principles that must be implemented in testimonial videos yet this is a good
5. Principle Five – Call To
Action: Does your website include a “Call To
Action”? Example: Call 8888 8888 to receive your
bonus widget valued at $197, Available till the end of May. By giving people a good reason
to call your phone number or give you their name and email address will increase your conversion
rate on both your phone calls and web form opt ins. It would be very wise to test and measure
different offers/calls to action to see which ones convert the best.
On the point of your phone number, don’t make people search for
it, include your phone number at the very tip of your website, BIG AND BOLD. Have it on your
contact us page also but don’t make people search, click or scroll to find it or you WILL loose
potential customers. Statistics now prove that when you make someone search for your phone number
you lose anywhere between 3% to 7% of your website visitors... If you are spending money on
advertising to get people to your website you don't want to lose 1% let alone 7% right?
Remember you literally only have between 1 and 7 seconds
to grab a potential customer’s attention once they land on your website. After that point, if
you’ve not delivered what they are looking for you may lose themforever.
6. Principle Six – Build a List to increase conversions
further and the net worth of your business: Are
you building a list through a fully automated opt-in system? If you are not you are leaving
money on the table for your competitors. By utilising a list you are building a warm lead database
of potential paying customers. A business with a sound database is worth a lot more money due to
the fact that it can, with the flick of one button send out emails to a database that bring in
sales. By the way… if you send out 1 or 10,000 emails ten times a month it costs you just a few
dollars at the most when using a proper emailing system like Aweber, mail chimp or
icontact to name a few. Try contacting even 100 people without spending over one hundred dollars
through traditional methods and evaluate the cost and I’m sure you’ll come to appreciate email
marketing in a big way.
7. Principle Number Seven – Risk
Reversal: Are you offering a guarantee
that grabs the attention and interest of your potential customers more than your
competitors do? Think about it… if you want to purchase a product or service and it came with a
rock solid guarantee but their competitors product did not, which one would you buy? Take some time
to create a very well thought out guarantee and stay one step ahead of your competitors.
8. Mobile Responsive Websites - Are They Worth The Hype? Watch
the video to get my view:
To own a website that converts more visitors into
buying customers call 1300 884 571
on how to obtain more customers.
I use these prinicples every day and they have never failed me in 14 years "One lesson a day for 50 days via email"
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