First… Here’s the email broken down.
It’s (your name) here
Not sure if you can help me, but I thought you could give me your
honest opinion. (By starting off
from a position of humility rather than with the typical assumptive introduction, and by asking for
help, this email gives the reader the freedom to choose without feeling trapped by the typical
As you know, I’ve been working in the health industry in my spare
time and I’m about to take things up a notch so I’m wondering if you wouldn’t mind helping me
Would you be open to trying some of the products I promote
followed by your honest opinion on if you think they are better quality and cost effective compared
to what you are currently using? (By not inviting them to a meeting that you can’t elaborate on yet expect them to
turn up too you are being seen as transparent and genuine. Additionally this eliminates the
pressure of not having all the answers when asked “what is it” or “is this like
I am looking for honest testimonials from genuine people, and
that's why I've called you.
The products are items you already buy anyway and I've already
organised a wholesale rate for you so you will save a few bucks too.
Any help you could provide would be very graciously
appreciated (This statement
expresses the warmth of the writer’s gratitude in advanced.)
I’ll give you a call tonight for a quick chat.