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How Do You Run A Successful Marketing
Campaign
That Attracts More New Clients?
Success in marketing starts and ends with one thing
ONLY – the ability to generate business whenever you need it.
If you cannot sell your products and services at the full
retail value in order to make an honest profit because the competition
is undercutting your prices, you end up competing on price, earning less and
less which is no way to run a successful business. Learning how to implement
genuine, direct response advertising and marketing treasures will determine if you
rise above the norm and become the leader in your industry or fall by the
wayside.
One of the crucial tests of success in business is to obtain
better quality customers that pay more for your products and services (eliminating the
price shoppers), by testing and measuring different adverts and offers, using trust, integrity
and no sales pressure. The next key principle is to bring those same customers back to your
business buying from you more often. This is our core expertise at More Clients
Fast.
One of the unique benefits we can incorporate for you as
our client is a very effective in-house referral program, so you gain more clients from
the ones you already have without spending large amounts of money… This typically minimises
large advertising expenses while delivering more cashflow.
Avoid Making These Mistakes:
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The majority of business and
company owners fall blindly into the trap
of not split testing and measuring their adverts and experimenting with
the written word.
What is split testing and
measuring?
An example would
be running six or seven adverts on the same advertising medium (say the
Sydney Morning Herald), and implementing a different giveaway, bonus or
compelling offer in each advert. At the end of the advert run (in this case six
weeks) we would add up how many phone calls came in from each individual
advert.
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Power of the Written
Word
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The next time we run an advert in the Sydney Morning Herald we
would use the one that previously brought in the most phone calls. And this is where the magic
starts...
It’s important you understand that those behind an advertising
medium like the radio, TV, newspaper, magazines or the internet are NOT always people who
typically understand how to make your adverts deliver desired results. For example
a television advert during the broadcasting of a key national
event will not automatically guarantee a large number of new clients.
With a few tweaks, some split testing and
measuring you will have an advert that proves it’s worth and is a good fit for your
marketing and your business.
If you prefer to have a friendly chat, drop us a line on 1300
884 571 anytime.
I personally will look forward to bringing you more customers
who pay more for your products and services and keep coming back to buy more often.
By Mark Anthony
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